eSPORTS+CARS : premier team pro de pilotes en eSport mécanique !? #VirtualRaceTeam

Quand l’organisateur, fondateur de la GT Academy (sur Gran Turismo avec NISMO ou Nissan Motorsport) propose de créer eSPORTS+CARS, il y a de quoi faire passer le monde du eSport mécanique ou du Motor-eSport vers un autre niveau. Présentation du team eSPORTS+CARS ! The first Virtual Racing Team!

eSPORTS+CARS team de pilotes pros en eSport mécanique

Darren Cox, Le fondateur de la GT Academy revient aux affaires en lançant la première équipe professionnelle virtuelle de course dénommé ‘eSPORTS+CARS’.

« L’équipe virtuelle eSPORTS+CARS est une première étape dans la professionnalisation du sport automobile dans un monde virtuel. Nous voulons utiliser le team pour briller sur cette immense opportunité du sport automobile virtuel et nous allons le faire en reflétant l’approche des meilleures équipes et marques dans le monde réel du sport automobile. Au bout du compte, nous voulons avoir les meilleurs pilotes virtuels du monde entier qui jouent ensemble sur toutes les plateformes.

Pourquoi ? Parce que je vois le vois comme une première étape très excitante pour amener de nouveaux fans dans les tribunes, que ce soit pour des évènements eSport ou à Silverstone un par un dimanche humide et venteux. Nous savons que le public du sport automobile est en baisse. Nous savons aussi que nous devons faire quelque chose pour ramener le jeune public à ce sport et je crois fermement que le jeu peut aider à faire cela. » – Darren Cox, Team Principal eSPORTS+CARS

Les pilotes de l’équipe eSports + CARS ont déjà joué dans des tournois majeurs à travers de multiples plateformes sur des consoles de jeux et PC, y compris Forza Motorsport 6, GT Sport w/ FIA et entre autres sur Project Cars. Peut-être bientôt sur WRC5 (WRC6 bientôt sur la grille de départ) ou F1 2016 (?) et d’autres ?!

eSports+Cars – Darren Cox – Team Principal – 2016

Darren Cox a lancé l’année passée IDEAS+CARS en 2015, qui se veut être un groupe de marketing et de conseil de collaborateurs mondiaux. Le cœur de métier du groupe est la création de contenu marketing qui sort des sentiers battus.

eSport+ CARS a déjà signé un partenariat avec Greaves Motorsport, l’équipe championne European Le Mans Series en titre.

First pro virtual race team launched – eSPORTS+CARS

The founding father of the hugely successful GT Academy “gamer to racer” programme Darren Cox has launched the first professional virtual race team in motorsport, ‘eSPORT+CARS’. The growth of eSports has been dramatic in recent years with major tournaments attracting tens of thousands of fans in stadiums, millions of viewers watching online and providing the participants with millions of dollars in prize money.
With eSports the big news story in the digital world in 2016, the former Nissan executive aims to run a motor racing team that exists purely in the virtual world – but to the same standard of any professional ‘real world’ team.

L’eSport en France ?

#eSport L'eSport français, un marché de 12 millions d’euros https://t.co/PLEDXB7cv1 via @SmartCastNinja

— selectstarter (@selectstarter) 1 juillet 2016

#eSport COMPTE-RENDU de la conférence/déj sur l'eSport et le Gaming en Francehttps://t.co/X1qBYOA7qB via @Starsystemf

— selectstarter (@selectstarter) 1 juillet 2016

English summary

Introducing eSports+Cars: Darren Cox Launches Dedicated Virtual Racing Team

The pioneer behind Gran Turismo’s own ‘gamer-to-racer’ programme, ‘GT Academy’, has now turned his focus to creating a professional virtual motorsport team set to take on competitive gaming. This past weekend, Darren Cox launched ‘eSports+Cars’, a foray into bridging the virtual and real-world divide in motorsport together – an ambitious, regulated team that competes and operates at the same standard expected in real-life motorsport.

Darren Cox, being a former executive at Nissan and having guided the GT Academy process, believes that using knowledge learned in the real-life motorsport industry and the virtual world of Gran Turismo he can seize an opportunity not quite approached:

“We want to use the team to shine a light on the huge opportunity that is virtual Motorsport and we will do it by mirroring the approach of the best teams and brands in the real motorsport world.” – Darren Cox

eSports+Cars aims to offer a mutually beneficial project to both the thriving eSports community and the dwindling Motorsport industry which actively seeks to find new ways to bring people into the grandstands. Specifically the younger generation, which may not be the immediate focus of executives like F1’s Bernie Ecclestone and vice chairman of NASCAR, Mike Helton. Cox uses football games like FIFA and PES as an example of how an untapped audience can become engaged:

“Research in the US shows us that the millennial generation first become engaged in football through gaming. The growth of MLS has been driven not initially by fans by going to matches and inheriting a passion for the sport, they are instead playing online and then becoming engaged with what happens in the ‘real’ professional leagues.”

However, it isn’t just the audience that eSports+Cars is aiming to capture, as the chances of success for the team will of course rely on the core component and the front-end of the whole venture – the drivers.

“Eventually we want to have the very best virtual drivers from around the globe, playing together across every platform, in every type of motor racing game; attending eSports events, working and competing as a team.” – Darren Cox

eSports – 2016 – infographic

The mantra of eSports+Cars seems to encapsulate that it’s important the talent is there to bring in the fans – the success of Motorsport is in it’s individuals and this isn’t an ideal that will be lost in the transition to the virtual world, whether that be through fan interaction or the actual driving by the team.

Gaming platform parity is also at the fore-front of the virtual racing team’s plans, popular titles like Forza Motorsport 6, GT Sport, rFactor and Project Cars have featured and will continue to feature throughout the team’s development.

With experience from both Nissan and GT Academy, Darren Cox is in a prime position to drive the team to success.

As eSports become more mainstream and sim racing reaches new heights of popularity, eSports+Cars couldn’t have launched at a better time. The trajectory of the industry doesn’t seem to be slowing, and motorsport needs a new way to appeal to a millennial generation. It’s definitely an exciting time to be a sim racer.

English quotes via GTPlanet Introducing eSports+Cars: Darren Cox Launches Dedicated Virtual Racing Team & esportsandcars.com

Source et images :
eSPORTS+CARS